International Women’s Day: A Homage to our Femalepreneurs (Part 2/2)
International Women's Day (IWD) is celebrated annually on 8th of March. Coincidentally, it is the 111th year of celebration this year. Paying homage to women, it celebrates the journey and achievements of women in modern society. From politics and economics to entrepreneurship, women's representation has shifted beyond being just a supporting role in these ecosystems. IWD is also observed in support of taking action against gender inequality around the world.
In this 2nd part of a 2 part editorial, we feature snippets of 5 more femalepreneurs and the motivations behind the brand that they represent. Among them includes a recipient of Singapore Entrepreneur 100 award 2021, a founder who empowers self-care through sustainable scented candles and a brand that incorporates a humorous and Singlish twist on their merchandise to give it a uniquely Singapore identity.
[ Fragrance ]
Singapore Memories is a homegrown brand specializing in fragrances, inspired by the richness of Singapore’s heritage and culture. It’s vision of aiming to be the leading souvenir brand in Singapore has inadvertently also led to its founder being a recipient of Singapore Entrepreneur 100 Award, 2021 - an accolade befitting a tenacious female who also runs a parallel business Scentopia, an experiential perfume and scent attraction.
Whether you are looking for a corporate gift, tourist souvenir, or simply wish to immerse in the quixotic Singapore culture, Singapore Memories has a range of sophisticated, elegant and aromatic scents to evoke healing and relaxation.
Inspired by the old iconic Singapore, fragrances come in either perfume or room spray bottles. Its popular scents are the Peranakan Oud perfume which celebrates the aroma of the Peranakn culture, the Therapeutic Orchids room fresher - a homage to our National flower and the Orient perfume.
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[ Plushies ]
The co-founders include 2 females, whose common love for food was the start of the Nom Nom plush journey. From a fun, passionate project - creating nostalgic local delicacies into huggable merchandise - they have since expanded their plushies range to include a pets range under the brand Furball Collective.
While one might think that this novel idea is relatively simple, on the contrary, it takes between 6 - 8 months to conceptualize, produce and launch a new product. Further as few iterations are involved, the final design has to be aesthetically pleasing yet functional. As Nom Nom aptly emphasizes, “It is important to us that the design is aesthetically pleasing, yet of good quality,” - Nom Nom plush.
Nom Nom plush best sellers include the Curry Puff cushion, the Bubble Tea cushion and the Wa Ko Kueh cushion. Also don't forget to check out their squeaky chew toys range for pets which include Gem Biscuit, Curry Fish Head bed set and Pineapple Tart chew toy from Furball Collective.
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[ Scented Candles ]
Innerfyre was founded to spread the importance of self-care to consumers through their sustainable scented candles. Each candle comes with a set of positive messages, with the intention of reminding people of the importance of taking time to pause, and not be too consumed with the hustle and bustle of everyday life.
Its candles use proprietary wax blend - as opposed to soy or palm wax - with the primary aim of ensuring the candles remain environmentally friendly. Each candle is meticulously chosen through hundreds of recipes to find the perfect combination candle scent, hand-poured with love. Its Affirmation series candles also come with handpicked crystals for the perfect fusion pair for each candle, as well as Coconut wax and Rice Bran wax curated, to ensure that the candles are cruelty-free and sustainable. Besides boasting 100% recyclable packaging that is biodegradable, Innerfyre also responsibly source their ingredients and materials.
Check out their candles, room sprays, essential oil roll-ons and gift sets. For each order delivered, Innerfyere also pledges to plant a tree, in support of a global restoration initiative through One Tree Planted.
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[ Cushion Cover & Prints ]
Changi Chowk is a passion project of the founder, an art director. She is an illustrator and surface designer who works on client projects based on illustrations for home goods, gifting industry, textiles, paper goods and more. Changi Chowk is an outlet to create her own range of unique, one of a kind illustrated products for home and stationery.
"It is all about bold and colourful designs - very quirky, very illustrative, to bring lots of joy and cheer in your living area and couch." - Changi Chowk. Changi Chowk is 100% designed and handcrafted in Singapore through collaboration with local women artisans and businesses. It thrives to help local low income women to get a better lifestyle.
Its designs truly embrace the Singlish identity that a Singaporean can resonate with. Be it the Die Die Must Try cushion cover and the So Shiok art print, or the Choped tea towel. Each truly carries a unique cultural heritage that has accompanied us through our growing years. Hor?
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[ Tee Shirts ]
Helmed by a female, Wet Tee is a multi-label design and tee shirt brand that draws inspiration and creativity from our local culture and Singlish slang. Born out of the belief that Singaporeans need to have its own unique culture and identity, Wet Tee Shirt “aims to bring Singaporeans closer together with shared childhood memories to entrench a deeper Singapore culture.”
Each t-shirt is designed with local humour that Singaporeans will be able to identify and relate deeply with. Besides being a popular novelty gift amongst friends, it also makes a perfect gift for tourists who wish to bring a part of Singapore back to their country.
Some of the commonly purchased t-shirt designs include Prata Kosong, Confirm Guarantee and Rojak. Wet Tee’s merchandise range also includes baby rompers and totes.
So. Come lah! Support local talent lah!
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Thank you for supporting our local femalepreneurs.
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