112 East Coast Road
I12 Katong, #01-31/32
Spanning 2,300 sqf and located on the ground floor of Katong I12 mall and near key shopping centres in the East Coast vicinity, the store will target neighbouring families and residents and expatriates visiting the area for conveniences like dining and supermarkets, services like music, dance and tuition classes, as well as shopping. The neighbourhood has a higher density of landed housing and higher-income residents. The store features well-designed family and home oriented products that have the capacity to elevate everyday living into one that is inspired, joyful and with a calming, feel-good factor, not unlike the feeling of being on an endless vacation, right at home. The store will also feature a larger proportion of travel-oriented offerings and local souvenirs, in line with the theme.