Normal

Product designer, Ross McBride created Normal as an avenue to express his own aesthetic, and views on design. Living his entire adult life in Japan, Normal timepieces are influenced by the Japanese sense of minimalism and craftsmanship. Ross believes that the products we choose for ourselves are extensions of us, hence their brand identity never appears on the watch face to compete with your individual personality.  Unassumingly yet subtle, these watches exude a sense of quiet confidence and lend an effortless way to transform your look.