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Kooshboo ('fragrance') in Hindi was founded by two sisters based in Malaysia. Inspired by their mixed heritage and love for travel, they wanted to create a kids label which combines classic or nostalgic design elements with a fresh and current outlook. Traditional methods like batik, block-printing and hand embroidery are often employed to inject stories and soul into their products. Ethically produced with 100% natural materials, Kooshboo is for the eco-conscious parents who want to dress their children in a style that is unique and soulful. 

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