All the Essentially Essential Pouch
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The extensive array of items illustrated on the giant toy kit that is printed on the pouch represents a spectrum of essential items (or components of these items) for work and play. From the keyboard to the briefcase to the wheels of a bicycle to the gym bag to the baby stroller – and even the pet dog – these are definitive items that reflect the work hard-play hard environment of Singapore where we want to do everything, or try to find time to do everything.
Users are encouraged to place their essentially essential items within.