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Project Felicia was founded by Hiro Nakayama out of a desire to share the joy of different plant fragrances.
Hiro started serving as a freelance consultant to niche brands, actively participating in fragrance events, and successfully assisted brands to expand their business to international market. With the multiple hats she wears, she also takes on the role of a Scent Stylist, Perfume Concierge or whatever you may want to term it. She is a Certified Fragrance Sales Specialist by the Fragrance Foundation in New York.
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