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PLUS Collaboratives is a young design thinking studio which focuses on a user centred approach in design projects. It is also the designer of "My Mother Says...", a coffee table book documenting old wives' tales captured in short quotes and lighthearted photography. These tales have been told to us so many times, yet the logic behind some of them is overshadowed by their incredulous nature. PLUS Collaboratives wanted to create a collection that most Singaporeans can relate to, and to spark conversation or reminiscence among family and friends.
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