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Design for everyone, for everyday.

Loop Attachment

Loop Attachment

Balancing Form and Function

The Loop Groop was formed in 2011 through the combined efforts of three young professionals originally driven to develop a convertible watchband that seamlessly transforms the 6th generation iPod Nano into a high-end timepiece. After its successful launch, the team recognised opportunity to expand their accessories line to compliment other Apple products, such as the Mummy case for iPhone, iPad and iPad Mini.

It’s a collaboration based on creativity and friendship among three proud Chicago natives. With the goal of putting the Windy City on the map as a capital for innovation and smart design, the name of their company and first product is a nod to the iconic region of Downtown Chicago. But it’s also inspired by the concept of a loop itself—a curved line that bends around to reconnect with itself—to help bring technology full circle.



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