GIGI is an accelerator of creativity. There are no rules, no borders, no limits. Once we can do whatever we want, the real spirit of creation and invention kicks in. There is no place more imaginative than a child’s mind. We don’t need to make toys that tell kids what to do with them. We need to give kids material and see in how many different ways they will use it. GIGI Bloks is as limitless as kids’ creativity. Learning can, and should, be fun and exciting! When the spark of an explorer appears in a kid’s eyes, we know, the learning process has begun.