BOS Ice Tea is a brand new organic ice tea brand in Singapore, from South Africa, made with rooibos tea. "Healthy Can Be Fun" is the mantra of BOS Ice Tea. From their packaging to product, their goal is to communicate BOS’s ability to refresh and entertain, while at the same time being good for your body and soul.
BOS, the name, also has a double meaning in South Africa. BOS actually means bush – as in rooibos – red bush. As a slang verb it also means crazy – in a fun way!