All the Essentially Essential Pouch

The extensive array of items illustrated on the giant toy kit that is printed on the pouch  represents a spectrum of essential items (or components of these items) for work and play. From the keyboard to the briefcase to the wheels of a bicycle to the gym bag to the baby stroller – and even the pet dog – these are definitive items that reflect the work hard-play hard environment of Singapore where we want to do everything, or try to find time to do everything.

Users are encouraged to place their essentially essential items within.